Director Field Sales – United States


Dealer Field Sales Team:


The Dealer Field Sales team is a dynamic team of sales professionals with a history of growing sales profitably and building meaningful long-term customer relationships. The Dealer Field Sales teams works directly with our independent dealer network, which is a diverse network of passionate and dedicated business owners. The Dealer Field Sales team is primarily focused on selling and supporting our flagship brand. Supported by a dedicated marketing team and the industry’s best inside sales and customer service, the Director of Field Sales position represents an exciting opportunity to take this business to the next level.



The primary mission of the Director of Field Sales is to own and drive long-term profitable growth, achieving budgeted sales and profits, in our independent dealer channel. The Director of Field Sales will be responsible for developing talent throughout the sales organization as well as creating consistency of process and approach, with a focus on business development. The Director of Field Sales will also be responsible to own and manage business development opportunities. The Director of Field Sales will be responsible for understanding the needs of our dealer network, building the business using a fact-based approach to leveraging our products, programs, and promotions to help maximize sales and profits. The Director of Field Sales will also be responsible for building and maintaining relationships with our network of dynamic business owners.


Objectives & Outcomes:

The primary objective of this role includes growing sales and profits, meeting, or exceeding budget year over year, as well as driving business development opportunities. Of equal importance is to build and maintain talent in the sales organization as well as develop and drive a consistency of process and approach focused on business development. The ideal candidate will be collaborative in nature, developing close relationships with our sales team as well as our teams of dedicated marketers, inside sales representatives and customer service.


Salary and Other Compensation:

The annual base for this position is reasonably expected to be between $150,000 and $180,000.  Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.


This position is eligible for a quarterly bonus of 0% to 30% of eligible wages in accordance with the terms of the Company’s Sales Incentive Plan. 


Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance,  vision insurance, 401(k) retirement plan with up to 5% company match of eligible contributions, life insurance, long-term disability insurance, short-term disability insurance, paid sick time at an amount that meets or exceeds all local requirements, fifteen days (pro-rated for 2024 based on start date) paid vacation time, eleven paid holidays per year, and one paid volunteer day off per year.  


This posting is anticipated to remain open until a qualified candidate is hired.  


Education & Experience

* A bachelor’s degree is required, preferably in marketing or business

* 7+ years of professional sales experience is required, including managing direct reports

* Experience should involve selling consumer products to individual business owners

* Experience selling custom products and/or industry experience is preferred

* Ability to travel up to 40-60% required, including attending customer conventions as well as annual international incentive trips for high-performing dealers


Knowledge, Skills and Abilities

* Human Relations: Should be outgoing and pleasant as well as persistent, yet tactful. Should be a good listener and able to convey concern, interest, and thoughtfulness. Must be proactive and responsive. Must have experience managing teams of associates and developing sales talent.

* Analytical: Should be a fact-based decision maker and have a good analytical, problem-solving approach with ability to analyze customers’ individual needs. Strong understanding of financials.

* Conceptual: Must be imaginative and able to tailor programs to serve customer’s needs. Should be ingenious in developing ideas to make doing business with Springs convenient and preferable over the competition.

* Selling Skills: Must have strengths in solution-based selling and independent business development, utilizing data (retail sales data, consumer insights, industry share data, etc.) to help gain sales and share with account. Must demonstrate past successes and share examples of these best practices and how they can apply to the window coverings industry.


Behavioral Competencies

  • Ensures Accountability – Holding self and others accountable to meet commitments
  • Drive Engagement – Creating a climate where people are motivated to do their best to help the organization achieve its objectives
  • Instill Trust – Gaining the confidence and trust of others through honesty, integrity, and authenticity
  • Drive Results – Consistently achieving results, even under tough circumstances
  • Consumer/Customer Focus – Building strong customer relationships and delivering on customer-centric solutions
  • Critical Thinking – Making Sense of complex, high quantity, and sometimes contradictory information to effectively solve problems
  • Being Resilient – Rebounding from setbacks and adversity when facing difficult situations
  • Optimize Work Processes – Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement

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